Asher Roth...I'm only 24 & I've heard his song " I Love College" now I can't get that song out of my head, plus he's got mass appeal, he's got chutzpah, he says what young people are thinking & he's not afraid to speak his mind about what young adults this day & age are thinking. I mean Jay-Z was good while he lasted, but he's no longer king, he's more like a czar, so here's my list of hip hop royalty. I'm not basing it on money earned, I'm simply basing it on talent & who I think is going to have the most longevity:

King: Asher Roth
Queen: Queen Latifah [and not just because the name queen is in the title, she's got more street creed than all other female rappers out there today, she's a spokes model & role model for every woman out there especially full figured women]
Princess: Lady Gaga
Prince: Soulja Boy Tell Em
Czar: Jay-Z, Busta Rhymes
Czarina: Beyonce
Baron: Xzibit
Baroness: Lil Kim

If anyone has any other titles to add feel free, this is just my opinion but Jay-Z is too overrated for my taste in this day & age